Midsona AB (OSTO:MSON A) EV-to-FCF: 10.60 (As of Jul. 29, 2026) — 58% Below Median

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OSTO:MSON A Midsona AB OSTO:MSON A
63 GF Score
Price kr15.90
GF Value kr10.87
Valuation Significantly Overvalued
! 7 Warning Signs
View Full Analysis

What is Midsona AB EV-to-FCF?

Midsona AB OSTO:MSON A 63 EV-to-FCF is 10.60 as of Jul. 29, 2026, which is 58% below its 10-year median of 24.97. GuruFocus rates OSTO:MSON A with a GF Score™ of 63/100 and a GF Value™ of kr10.87 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 1,192 Consumer Packaged Goods companies, Midsona AB ranks better than 67.03% on this metric.

EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Midsona AB's Enterprise Value is kr2,035 Mil. Midsona AB's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 was kr192 Mil. Therefore, Midsona AB's EV-to-FCF for today is 10.60.

The historical rank and industry rank for Midsona AB's EV-to-FCF or its related term are showing as below:

OSTO:MSON A' s EV-to-FCF Range Over the Past 10 Years
Min: -192.01   Med: 24.97   Max: 463.97
Current: 10.41

During the past 13 years, the highest EV-to-FCF of Midsona AB was 463.97. The lowest was -192.01. And the median was 24.97.

OSTO:MSON A's EV-to-FCF is ranked better than
67.03% of 1192 companies
in the Consumer Packaged Goods industry
Industry Median: 16.01 vs OSTO:MSON A: 10.41

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

As of today (2026-07-29), Midsona AB's stock price is kr15.90. Midsona AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 was kr0.770. Therefore, Midsona AB's PE Ratio (TTM) for today is 20.65.


Midsona AB  (OSTO:MSON A) EV-to-FCF Explanation

EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.

Midsona AB's PE Ratio (TTM) for today is calculated as:

PE Ratio (TTM)=Share Price (Today)/Earnings per Share (Diluted) (TTM)
=15.90/0.770
=20.65

Midsona AB's share price for today is kr15.90.
Midsona AB's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr0.770.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.


Midsona AB EV-to-FCF Related Terms


Midsona AB EV-to-FCF Historical Data

* Premium members only.

The historical data trend for Midsona AB's EV-to-FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Midsona AB EV-to-FCF Chart

Midsona AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
EV-to-FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -47.96 14.99 6.34 18.36 9.51

Midsona AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
EV-to-FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 15.11 14.13 9.51 10.12 13.16

OSTO:MSON A vs KHC, GIS: EV-to-FCF Comparison

For the Packaged Foods subindustry, Midsona AB's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Midsona AB EV-to-FCF vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Midsona AB's EV-to-FCF distribution charts can be found below:

* The bar in red indicates where Midsona AB's EV-to-FCF falls into.


OSTO:MSON A
63GF Score
Midsona AB OSTO:MSON A
EV-to-FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Midsona AB EV-to-FCF Calculation

Midsona AB's EV-to-FCF for today is calculated as:

EV-to-FCF=Enterprise Value (Today)/Free Cash Flow (TTM)
=2034.789/192
=10.60

Midsona AB's current Enterprise Value is kr2,035 Mil.
Midsona AB's Free Cash Flow for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was kr192 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about EV-to-FCF →
What does a EV-to-FCF of 10.60 mean?
Midsona AB (OSTO:MSON A) has a EV-to-FCF of 10.60 as of Jul. 29, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Midsona AB and its competitors. This is 58% below median its historical median of 24.97. According to the industry distribution chart, Midsona AB ranks #393 out of 1192 companies in the Consumer Packaged Goods industry, placing it in the top 33%.
Is Midsona AB's EV-to-FCF too high?
Midsona AB's current EV-to-FCF of 10.60 is 58% below median its 10-year median of 24.97. The Consumer Packaged Goods industry median EV-to-FCF is 16.01. Midsona AB's value of 10.60 is 33.8% below this industry median. Based on the distribution chart, Midsona AB ranks #393 out of 1192 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Midsona AB has a GF Score™ of 63/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Midsona AB's EV-to-FCF compare to KHC and GIS?
According to the Consumer Packaged Goods industry distribution chart, Midsona AB ranks #393 out of 1192 companies for EV-to-FCF. This puts Midsona AB in the upper half of its industry. The industry median EV-to-FCF is 16.01. Midsona AB's value of 10.60 is 33.8% below this benchmark. While the company's 10-year median is 24.97 vs. the industry median of 16.01, Midsona AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Consumer Packaged Goods company?
The median EV-to-FCF among Consumer Packaged Goods companies is 16.01, based on 1,192 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Midsona AB's current EV-to-FCF of 10.60 is 33.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Midsona AB and its competitors. For the Consumer Packaged Goods industry, the median EV-to-FCF is 16.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Midsona AB's current EV-to-FCF is 10.60, which is 58% below median its own 10-year median of 24.97. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Midsona AB stock overvalued right now?
Based on GuruFocus' analysis, Midsona AB (OSTO:MSON A) is currently considered Significantly Overvalued. The stock's GF Value™ is kr10.87, compared to a current price of kr15.90 — trading 46.3% above its estimated fair value. The current EV-to-FCF is 10.60, which is 58% below median its 10-year median of 24.97 and 33.8% below the Consumer Packaged Goods industry median of 16.01. Midsona AB's overall GF Score™ is 63/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Midsona AB (OSTO:MSON A), the current EV-to-FCF is 10.60 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Midsona AB (OSTO:MSON A) Overvalued in 2026?

Based on GuruFocus' analysis, Midsona AB stock appears to be overvalued. The current stock price of kr15.90 is trading 46.3% above its estimated GF Value™ of kr10.87. GuruFocus considers Midsona AB to be Significantly Overvalued.

Key valuation signals for OSTO:MSON A:

  • EV-to-FCF: 10.60 (58% below median its 10-year median of 24.97)
  • GF Value™: kr10.87 vs. price of kr15.90 (46.3% above fair value)
  • GF Score™: 63/100 with 7 warning signs
  • Industry Position: 33.8% below the Consumer Packaged Goods median (#393 of 1192)

No single metric tells the full story. See the OSTO:MSON A stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Midsona AB Business Description

Other Exchanges MSON B:Sweden0GSE:UK
Address Dockplatsen 16, Box 21009, Malmo, SWE, 200 21
Midsona AB is a consumer goods company. It markets and sells health foods, sports nutrition, superfood, dietary supplements,and cold remedies. Its products are within three categories: organic products, healthfoods and self care products. The firm markets and sells its products under Urtekram, Friggs, Dalblads, Naturdiet, Tri tolonen, Kung markatta, Helios and Miwana brand names. It operates in Sweden, Norway, and Finland.
63GF Score

Get the complete analysis for OSTO:MSON A

EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr15.90
Price
kr10.87
GF Value